Rebrand

Anna Smith Gascoigne

Oct 23, 20182 min read

McAlister's Re-brand Slow Launch

Since McAlister's launched in 1989, they really haven't changed much. Their new brand roll out really caught us by surprise. We were...

Anna Smith Gascoigne

Oct 19, 20182 min read

Johnson Baby New Icon and Baby Products

Johnson & Johnson is relaunching its baby-care products in the hopes to revamp their brand and products. The new products are designed to...

Anna Smith Gascoigne

Jul 26, 20171 min read

Aldi Re-brand Not The Smartest Move

Supermarket Aldi has undergone a new re-branding, with the aim of creating a more "contemporary" look. The new logo features a refined...

Anna Smith Gascoigne

May 13, 20162 min read

Instagram re-brands to simple camera icon.

The new logo was introduced today, along with a pared-back black and white interface and a corresponding set of buttons for its Layout,...

Anna Smith Gascoigne

Apr 28, 20161 min read

Red Robin, mmmmmm

Have you notice this re-brand? Again this company too also dropped the gradients and fades of their original logo. It must have costs a...

Anna Smith Gascoigne

Apr 23, 20161 min read

KFC making a come back?

KFC just can't make up their mind about their brand or who plays the Colonel. They have gone back to the original logo they had years and...

Anna Smith Gascoigne

Apr 22, 20161 min read

Pizza Hut Brand History

Above you will see the progression of the logo for Pizza Hut. Their iconic hat or sombrero used to market and as a guide for the roof of...

Anna Smith Gascoigne

Apr 20, 20161 min read

Cell Phone Carrier Re-brand

Some of you may have noticed this slight little change that Verizon did a couple months ago. Notice the old version on the left, then the...

Anna Smith Gascoigne

Apr 16, 20161 min read

Simple Rebranding

Each time a major brand makes a change to their super full color - busy - tons of detail logo we take notice. We believe that the...